Looking to the year ahead, the objective that will be on every brand’s business agenda is growth, and by focusing on customer growth, (that is growing the ongoing value of your existing customers), profits will also grow. It’s a known fact that it costs a lot more to acquire a new customer than to retain an existing customer.
Our team of Customologists have created this customer retention and growth game plan which contains 5 critical actions which will have a significant impact on your brand.
We’ve looked at each of these through the lens of the senior management team and marketing professionals and created action lists for both – to help you keep each other honest.
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