WHY CUSTOMOLOGY?

Customology are specialists in customer lifecycle management. We create customers for life, helping brands grow by understanding their customers and keep them coming back.

 

We help brands design, build and execute customer programs, customer loyalty and retention programs, path to re-purchase programs, reward and recognition programs.

 

We accelerate your brand by:

TRANSFORMING TRANSACTIONS INTO UNIQUE CUSTOMERS
IDENTIFYING CUSTOMER GROWTH OPPORTUNITIES
ACTIVATING THE PATH TO RE-PURCHASE
INFLUENCING THE RIGHT CUSTOMER BEHAVIOURS
Our approach is driven by the outcome, focused on the customer
With Customology we now have a best-in-market program which is driving customers into stores and keeping our franchisees engaged

WHAT WE DO

INSIGHT

By analysing and segmenting customer and transactional data, we provide actionable insights into customer behaviours, traits and value – enabling you to produce highly targeted campaigns to customers who can help drive business growth.

STRATEGY

Using design thinking combined with data and decision science, we can analyse your customer value model and identify how to improve your customer lifecycle management and the path to re‑purchase, ultimately increasing customer loyalty.

ACTIVATE

From creative and development through to managing and executing effective customer growth and retention programs, including marketing automation, customer experience and support – to influence the right customer behaviours.

IMPROVE

Working collaboratively as part of your team, we provide ongoing insights, metrics, reports, performance and success tracking to ensure we are maximising the value to you and your customers.

INSIGHT

 

By analysing and segmenting customer and transactional data, we provide actionable insights into customer behaviours, traits and value – enabling you to produce highly targeted campaigns to customers who can help drive business growth.

STRATEGY

 

Using design thinking combined with data and decision science, we can analyse your customer value model and identify how to improve your customer lifecycle management and the path to re-purchase, ultimately increasing customer loyalty.

ACTIVATE

 

From creative and development through to managing and executing effective customer growth and retention programs, including marketing automation, customer experience and support – to influence the right customer behaviours.

IMPROVE

 

Working collaboratively as part of your team, we provide ongoing insights, metrics, reports, performance and success tracking to ensure we are maximising the value to you and your customers.

OUR CUSTOMOLOGISTS

 

Customology attracts superstars from across marketing, data science and technology – all passionate about helping you create customers for life!

Mark

Mark

Founder & Strategist
Michael B

Michael B

General Manager & Strategist
Patrick

Patrick

Head of Data Science
Lynsey

Lynsey

Marketing Manager
Michael W

Michael W

Head of Growth
Jacqueline

Jacqueline

Senior Program Manager
Katie

Katie

Head of Planning
Danielle

Danielle

Campaign Manager
Derek

Derek

Head of Engineering
Ben

Ben

Head of Contact Centre
Lulu

Lulu

Senior Data Analyst
Jemima

Jemima

Account Executive
Dewang

Dewang

Data Analyst
Bonnie

Bonnie

Data Analyst
Eloise

Eloise

Data & EDM Technician
Jeremy

Jeremy

Senior Software Developer
Paul

Paul

Senior Software Developer
Joel

Joel

Integration Developer
Ron

Ron

Data Engineer
Mei

Mei

Data Analyst
Deanna

Deanna

Contact Centre Assistant Team Lead
Jessica

Jessica

Customer Concierge

Our specialist team of data scientists, data engineers, developers, and marketing strategists provide a depth of expertise and work as an extension of your business – saving you valuable time and delivering a better return on investment.

By working with Customology, we've taken control of the customer life cycle, creating a path to repurchase that continues the conversation with customers, in a relevant way that ultimately influences repeat treatment behaviour, taking the pressure off operations and builds sustainable growth

OUR CLIENTS

 

From retail to wholesale, financial services to hospitality, charities to higher education, we specialise in helping business create customers for life.

OUR APPROACH

We are platform partners, integrating with all of your existing systems and software – ensuring a quick
to market approach or helping you transition to fit-for-purpose technology.

Our partnership with Customology helps us understand our customers better, so we can create additional value to our loyal customers and deliver an enhanced personalised experience, whilst supporting the continued growth of the brand

TECHNOLOGY PARTNERS

 

We partner with your existing platforms to enable real-time connectivity across your core business systems. Our Customer.AI provides functionality to connect and deliver data from different sources. These data connections provide the core ingredient of Customer.AI, as a robust, transparent and dependable integration.

Customology resolved our business needs and improved our customers' experience through their custom blend of insight, innovation and intelligent solutions
By working with Customology, we've taken control of the customer life cycle, creating a path to repurchase that continues the conversation with customers, in a relevant way that ultimately influences repeat treatment behaviour, taking the pressure off operations and builds sustainable growth
With Customology we now have a best-in-market program which is driving customers into stores and keeping our franchisees engaged
Our partnership with Customology helps us understand our customers better, so we can create additional value to our loyal customers and deliver an enhanced personalised experience, whilst supporting the continued growth of the brand
By turning our transaction data into a single view of the customer, Customology has revealed key behavioural insights and significant commercial opportunities which have validated and helped shape our marketing and business strategies
Customology has worked in close partnership with us to transform our loyalty program, The VIP Club, achieving results beyond expectations - maximising customer retention, engagement and ROI for us and our franchisees

LATEST INSIGHTS

What’s the true cost of an unsubscribe?

Remember that loyal customers spend more AND they bring their friends back with them. Therefore the true cost of an unsubscribe is not just future spend from that customer, but also potential spend from many others.  Email marketing remains one of the most effective ways…

Is your marketing strategy targeting the right customers with the wrong incentives?

Acquiring a new customer is just the start. It’s how you respond to them post purchase that will determine their loyalty to your brand. When a customer purchases from you again and again, the data captured gives a powerful insight into the customers purchase and…

Uber’s found a way to reward themselves, not their customers

Uber Rewards is coming to Australia. The brand recently announced the launch of their inaugural loyalty program. Available from early 2020 (with some very loyal customers already having access). The multinational ride-hailing brand originally launched in 2009 and now operates out of 63 countries¹. This…

You have everything you need to keep your customers. We’re here to help you understand them and develop measurable programs to keep them coming back.

 

They’re your customers, don’t let your competitors take them.

1300 264 549
hi@customology.com.au
HEADQUARTERS:

61 Southgate Ave
Cannon Hill QLD 4170
Australia

SYDNEY OFFICE:

333 George Street
Sydney NSW 2000
Australia

MELBOURNE OFFICE:

152 Elizabeth Street
Melbourne VIC 3000
Australia

Customology is a part of the GJI Group.